Reko Mäkelä Product lead for AI-agent development, search and UX
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Reko Mäkelä

Product lead for AI-agent development, search and UX

Reko Mäkelä is a product lead who designs the service, sets the limits for AI agents and checks what they build.

Since 2021: search visibility, analytics and conversion for Terveystalo’s website.

Skills

AI agents and product development
steering agents, automated checks, MCP integrations, agents for teams
UX and product design
user journeys, interfaces and content structure, A/B tests, usability findings
SEO and search demand
search demand, content strategy, organic visibility, prioritisation
Analytics and measurement
dashboards and reports, search data analysis, test result analysis
Data, automation and local AI
data collection and processing, local language models, document search, prototypes

Hintapiste.fi: search growth

Daily impressions in Google Search
Latest day,
1,174
12 Aug 2026–12 Oct 2026
8,376 impressions in total
Google Search Console, 12 Aug – 12 Oct 2026
See the project: Hintapiste.fi

Demos and tools

  • Working method

    Hintapiste.fi’s development on 10–11 Oct 2026 as a replay: who decides, what the agents did and what went live.

    133 agent runs, 28 merged changes, 5 releases

  • Demo: Hintapiste.fi

    Price history, joining listings and choosing the cheapest, on real products.

    Snapshot from 12 Oct 2026, 5 products

  • Tools

    Search snippet preview and A/B test calculator. Both calculate in your browser and store nothing.

Projects

All projects (13)

  • Hintapiste.fi

    Price comparison built solo with AI agents.

    1,100+ code changes, July–October 2026

    • Python
    • Parquet
    • entity resolution
    • price history
    Type
    Own product
    Status
    shipped
    Updated

  • Tools for steering agents

    Tools for steering software work done by agents. Every step leaves a result you can check.

    • Python
    • CLI
    • SQLite
    • AST analysis
    • coding agents
    Type
    Developer tool
    Status
    building
    Updated

  • Searchint Workbench

    Workbench for SEO, conversion and UX work on a large healthcare website: search data, analytics and page findings side by side.

    about 20 read-only views

    • SvelteKit
    • TypeScript
    • Python
    • FastAPI
    • Google Search Console
    • Semrush
    • Piwik PRO
    Type
    Work project
    Status
    building
    Updated

  • Signum Decoder

    AI reads an ad the way a semiotician does: what the ad shows and what it tries to make the viewer believe.

    89 decoded ads

    • TypeScript
    • Svelte 5
    • llama.cpp
    • local vision model
    Type
    Experiment
    Status
    building
    Updated

  • Digital sales expert agent

    Agent for a sales and marketing team: answers from an agreed knowledge base and asks for approval before changing work systems.

    13/13 automated tests passing

    • Copilot Studio
    • Power Platform
    • Node.js
    • JSON Schema
    Type
    Work project
    Status
    building
    Updated

Results

Full work history

  • Hintapiste.fi: a service built by agents

    From July to October 2026, over 1,100 code changes made by agents passed the tests. Reko designed the system and approved the changes. The number shows the pace of work, not users or sales.

  • Digital sales expert agent (Copilot Studio)

    Answers questions from an agreed knowledge base, asks for approval before changing work systems, and is tested. Agents wrote the code under Reko’s direction.

  • AI-assisted SEO and a workshop

    A way to do SEO with AI, based on Semrush and Search Console data. Reko taught it to colleagues in a hands-on workshop.

  • AI agent for campaign tracking links

    Creates tracking codes for campaign links from an approved list. It is the team’s standard for internal links. The homepage promotion links were fixed with it the same day.

  • Copilot agents for marketing tasks

    Microsoft 365 Copilot agents for the Airtable task list and Piwik PRO analytics, without a paid licence. Colleagues use the same instructions.